3 reasons why wine investment beats whiskey investment

Let us guide you through a comparison of wine and whiskey investing. You’ll learn why our client have chosen fine wine as their first-choice alternative investment.

 

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Wine continues to deliver stable returns despite volatile markets

*Fine wine= Liv-ex 1000 Source: Liv-ex, Knight Frank Research, Art Market Research, as of 31 December 2021. Past performance does not guarantee future returns.

 

1

Because a wine portfolio is diversified, whiskey isn’t

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Unlike whiskey investment - where new companies with little track record will persuade you to invest in a single cask or whisky brand - with Cult Wine Investment we build you a diversified portfolio.

Portfolios are diversified across key wine regions including Bordeaux, Burgundy, and Champagne. We can tailor this to your risk portfolio and investment objectives. Wine investing is tailored, diversified, and a safer place to grow your wealth.

2

We periodically adjust your portfolio to maximise returns

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Unlike whiskey investment, where you hold a single cask or brand until you are ready to sell, we regularly monitor and adjust your wine portfolio.

We respond to the latest research, using a combination of industry-leading investment analysis and human expertise to buy and sell wines. Actively managing your portfolio to maximise your profit and stability.

Did you know?

Wine is heralded as the “safe bet” for the alternative investment class, with figures from the Knight Frank Wealth Report indicating that fine wine has increased in value on average 127% in the last 10 years – even topping the Luxury Index of alternative assets in 2021.

3

Wine has a better exit strategy

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Wine is much more liquid asset than whiskey. It’s easier to sell and update your portfolio to respond to market trends. Whereas with Whiskey, you are locked in to a much riskier offering, and for a longer period of time.

Founded in 2007, we have built longstanding relationships with the secondary wine market, which means we know who to sell your wine, and – unlike newer companies – already have the relationships in place to make the trade.

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Calculation based on the CAGR of the Cult Wine Investment Performance (GBP) since October 2009. The Cult Wine Investment Performance the overall value of our investors' holdings over time, rebased at the price of purchase. Calculation excludes fees.